On Friday 11th October, the Restoracing season culminated with an Awards Dinner at Pennyhill Park Hotel in Surrey. The Restoracing teams from Porsche Centre Cardiff and Porsche Centre Swindon left their team t-shirts and race suits at home, and donned their cocktail attire for a special evening of dinner, entertainment and awards.
After a fantastic 5-course dinner, the audience were treated to a comedy performance by Matt Ford, who has featured on the BBC comedy show ‘Mock the Week’. Then, the evening moved on to the much-anticipated awards section of the night.
There were three awards for the taking on the night. The first was for the overall winner of the competition which went to Porsche Centre Bournemouth, whose car was skilfully driven to victory by Ben Mcloughlin who won almost all of the races.
The Driver of the Year award went to one of Ben’s closest competitors and the driver of the Pink Pig, William Heslop from Porsche Centre Wolverhampton. The young driver had given Ben a run for his money on a few occasions, and his enthusiasm and sometimes spirited driving approach was noted on the night.
The final award was for the Marketing Activity. All of the Centres had submitted a case study ahead of the evening which showcased all of the work they had done to promote the Restoracing season and their car in particular. The award took 5 factors into consideration which were Events Activity, Social Media, Website Content, Customer Communication and Engagement, and Race Presence and Support.
Porsche Centre Swindon were delighted to be crowned the winners and were presented the award by James Toye, the Acting Manager of Owner Services from Porsche Cars Great Britain. James mentioned the effort the team had gone to in order to promote the racing series including writing race reports after every event, hand making flags, producing video interviews for social media, and even baking Restoracing themed cupcakes.
Emma Watkins, Porsche Marketing Executive, and Simon Lisemore, Centre Principal of Porsche Centre Swindon, collected the award for the Centre and thanked the whole team for their participation in advocating the race series.
You can view the case studies for Porsche Centre Cardiff and Porsche Centre Swindon, which were created by Tom Newton, our Group Marketing Designer, to see all of the activity we undertook throughout the course of the year.
Next year, the Porsche Restoracing Competition is evolving into the Porsche Classic Boxster Cup. The biggest change to the racing series is the introduction of open entry. Now that anyone can enter the series, independently or in conjunction with a participating Porsche Centre, there will be a larger race grid and even more exciting races in 2020. For more information about the new series, contact us or email firstname.lastname@example.org to be sent full details by the Porsche Club as soon as they become available.
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