Dick Lovett

Your favourite auto brands reimagined as Transformers

Posted 27th April 2023

Your favourite auto brands reimagined as Transformers

A cult-favourite of children and adults alike, the Transformers franchise resonates with many film-goers across the globe. While appearing deceptively light-hearted on the surface, the movies follow robots that have the ability to shift into everyday vehicles, electronic items, or weapons and combine this with storylines such as the aftermath of the US invading Iraq in 2003. The seventh instalment, Rise of the Beasts, is set to launch in the Summer of 2023. 

The Transformers have their own unique personality types that come into play throughout the movies. As such, we wanted to see how the varying characteristics attributed to different automotive brands manifest in the form of Transformers.

MINI

“The least likely can be the most dangerous”, this Transformer harnesses the playful and vibrant nature of the MINI brand in terms of design elements but shouldn’t be underestimated. Here, the charm and the personality of the car combine with the strength and agility of a robot to create a Transformer that could take on the city.

Mini

Aston Martin

This Transformer embodies the elegant and formidable essence of the Aston Martin brand, seamlessly fusing heavy-duty armour elements with sleek, powerful design features. As it gazes out over London, the birthplace of this iconic automotive marque, its sophisticated nature shines through.

Aston Martin

BMW

This Transformer boldly embodies the sporty and dynamic nature of the BMW brand, drawing inspiration from the aggressive styling of an M-Series performance car. As it prowls the streets of a German city at night, it pays homage to the brand's roots while showcasing its powerful and sleek design elements.

BMW

Ferrari

Visualised in the iconic ‘Giallo Tristrato’ colour, the Ferrari Transformer relies upon being low-slung, sleek and exotic, while also incorporating features that would lend itself to superior racetrack performance.

Ferarri

Jaguar

This Transformer is a force to be reckoned with, boasting a formidable and streamlined design that harks back to its origins in the British countryside. With its nimble limbs. it effortlessly navigates any terrain, leaving a trail of awe-inspiring performance in its wake. Whether on the battlefield or in the urban jungle, this Transformer will sure stand out as a true champion of speed and agility.

Jaguar

Lamborghini

With a sleek design that captures the essence of the Lamborghini brand, this Transformer is the ultimate blend of style and speed. Its aggressive lines and sharp angles exude an aura of power and dominance, making it a formidable force that cannot be ignored. On the narrow streets of Milan, it slices through the cityscape with precision and agility.

Lamborghini

Land Rover

Inspired by the rugged and adventurous spirit of the Land Rover brand, this Transformer is the perfect companion for any off-road adventure. With heavy-duty armour and superior performance, it is built to withstand the toughest challenges. Its advanced computer systems enable it to navigate even the most treacherous obstacles, making it a fierce opponent in any battle.

Land Rover

Mercedes

Combining elegance and power with strength and versatility to create a Transformer that is most at home on the streets of Germany. 

Mercedes

Porsche

A Transformer that prioritises a sporty yet luxurious aesthetic in the iconic colour ‘Guards Red’. Engineered for superior performance and built to last, this Transformer is the perfect embodiment of form and function, reflecting the high standards of Porsche, and those who demand the best.

Porsche

Tesla

A Transformer that embodies the sustainable yet futuristic aspects of the brand with a streamlined, minimalistic exterior that provides excellent aerodynamics.

Tesla

Could any of these brand-related transformers prove useful in the war against the Maximal factions? With features that are adapted to make some of these vehicles the fastest and most powerful, their transformer versions could be something to be reckoned with. Which one of these transformers do you think would perform best in the upcoming ‘Rise of the Beasts’?

Methodology

In response to the upcoming Transformer’s release, we wanted to establish what iconic on-the-road brands would look like in this format. As a result, we used ChatGPT to generate a text description of what these brands would look like based on key design elements, we then adapted this to a prompt-based format that could be inputted into Dall E 2 to generate an image-based visualisation. We also used the origin country of each brand to dictate the background of the image. They were then stylised by a designer.

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