On March 12 1947, Enzo Ferrari fired up the 125 S, the first car to bear his name. A test-drive on the streets of Maranello marked the start of modern Ferrari history. The then-modest factory quickly grew into one of the great internationally-renowned Made in Italy icons. Now, exactly 70 years later, on March 12 2017, Ferrari launched its official celebrations for this milestone anniversary.
The 125 S was the first car to sport the Ferrari badge. Its 12-cylinder engine, vital to powerful performance, was designed by Gioacchino Colombo with Giuseppe Busso and Luigi Bazzi also contributing to the project.
Technological excellence, performance, style, exclusivity. Ferrari’s unique core values are brilliantly represented by the car launched to mark the 70th anniversary of the foundation of the company. The LaFerrari Aperta is the new limited-edition special series model dedicated to Ferraris most loyal clients and also the spider version of the acclaimed LaFerrari supercar.
A special website has been created to flank the celebrations as they unfold throughout the year as well as to introduce the pivotal moments and individuals in the company’s history. Visit www.ferrari70.com to discover more.