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Dick Lovett MINI Organises Factory Tour For Customers

Dick Lovett MINI Customers

On Friday 10th May, 60 MINI customers and Dick Lovett staff from across our four MINI Centres convoyed to the MINI Factory in Oxford for an exclusive tour of the MINI Factory. 

The event provided the perfect experience for our customers to see just how their MINI is built and the careful processes each car undergoes – such as female ostrich feathers to dust it off before it leaves the production line not to mention the ‘transformer like’ machines that pass each MINI from each section of the production.

MINI JCW Thunder Grey


MINI Factory Tour

After the tour, we enjoyed Question and Answer sessions with the Plant Workers and enjoyed perusing the museum of historic and iconic MINIs.

Here is some of our customers feedback -

Cheryl and I really enjoyed our day on Friday. The convoy there was fun! The tour was fascinating so many processes seamlessly completed. An excellent day all round. The Dick Lovett rally plate will stay on the front of our car, it’s a perfect match! – Mrs Wilmott

A huge success. We are so pleased to have been invited. – Peter Taylor

Both Bernard and I thoroughly enjoyed the trip, and thank you for including me on this trip. As you know I had been before and I saw a tremendous difference from my last visit, however it was Bernard's first visit and apparently his wife tells me he hasn't stopped talking about it since. Although not sure if you noticed he was coughing a lot, turns out the next day he visited his Doctor to be told he was suffering from a mild attack of pneumonia. You never know!!!!!  – Geoff Collins

Avril and I just want to thank you and Jack for organising such a brilliant outing to Oxford yesterday. We both found it tremendous fun, the convey up with Jack leading with a real laugh seeing a line of MINIs snaking-up the A34. Jake was excellent at looking after us from the moment we arrived in Hungerford, so please pass on our thanks to him. Again thanks once again for a brilliant day out. - John & Avril Appleby-Fleming 

I thoroughly enjoyed the visit, it was very worthwhile, and just goes to show what care and attention is put in to the making of our much-loved MINIs. -  Peter Riley

Thank you for the fantastic factory experience today - Wendy and James Fletcher

Both Tracey and I would sincerely like to thank you for giving us the opportunity to visit MINI Plant Oxford. It was absolutely fascinating, amazing and just a fabulous day all round. You must be very proud to work with such an outstanding and phenomenal brand? I think after today we are definitely even more so just being owners!! – Graeme Collins

Many thanks for organising this trip.  It was great fun and Margaret and I thoroughly enjoyed it. – Arthur Gibson

If you have any suggestions of future events you’d like us to hold, please email: 

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