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Which BMW Luxury Car Is Right For You?

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BMW is a brand synonymous with style and substance - and now, with the arrival of a new wave of BMW luxury cars, those core values are more meaningful than ever.

If you’re already a BMW owner, you’ll be familiar with the range setup - numbered series one to eight, with various style, power and body variations in-between; the X models in the SUV family; and the signature electrified ‘i’ range. What’s more, all the models come in M versions that increase engine power and performance for an upgraded driving experience. As the collection continues to diversify and more BMW luxury cars join the family, it’s essential to keep track of which new model is right for you. Luxurious, practical, spacious, sporty - there’s something for all tastes, and here we explain what the newest additions to the range should mean to you. When you’re ready to know more, enquire with us today to book your 24-hour test drive in a new BMW.

Executive opulence - the new BMW 7 Series

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The new BMW 7 Series is more than just a status symbol. Poised, precise and crafted to perfection, it embodies quintessential BMW design from every angle.

Flawless craftsmanship defines the new BMW 7 Series. It’s a sign of the future of BMW luxury car design, fusing performance and power dynamics with delightful interior touches like massage seats, ambient lighting, panoramic sunroof, light carpets, and a bespoke Bowers & Wilkins sound system made from pure diamonds. To take luxury to the next level, upgrade the new BMW Series 7 to the Exclusive model to experience the Design Pure Excellence package.

The interior specs follow prestigious performance: the TwinPower Turbo six-cylinder diesel engine surges from 0 to 62 mph in five seconds and delivers 320bhp. Meanwhile, the innovative Carbon Core passenger cell reduces weight while balancing agility and efficiency. It’s the BMW luxury car that’s at home in city or on open road, built for life but enjoyed like new every day.

Space and performance - the new BMW X7


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The BMW X7 is the Sports Activity Vehicle (SAV) that’s as refined as it is extravagant. Based on the familiar X design, it’s infused with confidence and opulence to ensure it stands out in every way.

The new X7 embodies the most luxurious end of capacity and performance. A new six-seat configuration - which introduces two captain-style seats to the second row - surprises with its Individual Extended Merino leather upholstery, dynamic ambient lighting and Panorama Glass Sunroof as standard. Though primed for multiple passengers, the new BMW X7 ensures drivers always come first: dash technology including the Large Central Display running BMW Connected Drive and the optional Driving Assistant Professional adds luxurious touches to an ever more personalised and intuitive experience.

Outside, 3D LED lights sit astride the new one-piece grille, with 21-inch alloys gleaming to either side. As you’d expect, the BMW X7 is underlined by absolute performance thanks to the new xDrive40i with TwinPower Turbo 6-cylinder inline engine. Added to an optional xOffroad package and acceleration of 0 to 62mph in six seconds, it’s a people vehicle with a powerful presence.

Remarkable luxury - the new BMW 8 Series

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Arguably the most eye-catching of the new BMW range, the redesigned BMW 8 Series comes in Coupé, Gran Coupé or Convertible variants. As BMW’s first ever luxury sports car, it’s the pinnacle of BMW design and development.

Sleek and sophisticated, the new BMW 8 Series is both utterly luxurious and exceptionally sporty. It arrives as a M Sport model as standard, incorporating an impressive M Sport brake system and signature rear spoiler, alongside 20-inch alloys and super-slim BMW Icon adaptive headlights. Choose from four design variants: two-door Coupé, four-door Gran Coupé, or soft-top Convertible. In all, you’ll find a Merino leather-lined cockpit with revolutionary new Operating System 7.0 and BMW Live Cockpit Professional, accessible via the exquisite 10.25-inch touch display.

What you’ll really care about with the new BMW 8 Series is the performance: and it doesn’t disappoint. Break from 0 to 62mph in a stunning 3.7 seconds thanks BMW’s latest TwinPower Turbo eight-cylinder petrol engine as standard. Choose the BMW 8 Series Convertible for bucket-list four-person luxury, with a soft-top roof that opens in just 18 seconds at speeds of up to 31mph.

Sustainable speed - the new BMW i8 Coupé

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With intelligent energy management and housing the latest eDrive technology, the new BMW i8 Coupé isn’t just award winning - it’s truly revolutionary.

A true look into the future, the new BMW i8 Coupé is unmistakably sports car, infused with a sense of luxury and prestige few competitors can achieve. Its silhouette follows the BMW i-design philosophy, showing off a signature V-shaped ‘black belt’ element from front to rear. The BMW i8 Coupé boasts LifeDrive architecture, a lightweight concept uniting aluminium chassis and high-strength carbon-fibre passenger compartment, delivering both sustainability and unrivalled performance. The cockpit is progressive, sporty and sustainable: new interior trims include the Capro and the Accaro, new adjustable electric sports seats, and connectivity tech like ConnectedDrive and the immersive BMWConnected+ system.

Perhaps what most defines the new BMW i8 Coupé is the 360 ELECTRIC package that allows you to charge up at home, or with sustainably-generated BMW Green Energy powered by Good Energy on the road using the ChargeNow app and payment card. The i8 Coupé always strives for minimum consumption and maximum performance - so it’s wonderfully efficient, producing CO2 emissions of just 42g/km.

Revolutionary convertible - the new BMW i8 Roadster

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An evolution of the i8 Coupé, the new BMW i8 Roadster rethinks the plug-in hybrid - infused with eDrive technology, smart energy management, and an increased electric range.

Right down to the last detail, the new BMW i8 Roadster embodies futuristic finesse. The lightweight, low design and streamlined silhouette converge with the distinctive V-shaped belt to produce unprecedented aerodynamics in both appearance and performance. The soft-top roof retracts quietly in just 16 seconds at up to 31mph, while the dihedral doors open forwards and upwards, setting the new BMW i8 Roadster apart from the competition. Inside you’ll find a range of trim options as well as electric sport seats with memory function.

The BMW i8 Roadster uses its energy management to coordinate electric motor and updated lithium-ion battery interaction with the combustion engine - guaranteeing performance and efficiency. Like the new BMW i8 Coupé, the i8 Roadster employs LifeDrive architecture to increase efficiency, while reducing wheel spin thanks to the Dynamic Traction Control (DTC). Whether at home or on the road, the driver infotainment and smart charging system ensures you’re always informed of the nearest power points.

You’ll find these new models for sale at Dick Lovett BMW in Bath, Bristol, Hungerford and Swindon. Get in touch to find out more about the range or book a 24-hour test drive today.

Enquire now

For more information, please contact Dick Lovett BMW:

Bath - 01225 562 706

Bristol - 01173 216 725

Hungerford - 01488 853 606

Swindon - 01793 393 757

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