What is BMW Individual?

BMW Individual. What exactly is it and why is it so special? BMW Individual is the perfect opportunity to express yourself through your vehicle. BMW proven quality infused with your personality - what’s not to like?

BMW Individual consists of a range of exclusive paintwork, leather upholstery and interior trim options that provide the unique opportunity to make your car exactly how you want it. From the 1 Series to the top-of-the-line M Models, and even BMW’s electric i range, Individual is accessible across all areas of the BMW line-up*. Dick Lovett BMW currently has a wide variety of BMW Individual cars in stock across our four BMW centres in Bristol, Hungerford, Melksham and Swindon. Explore the collection of incredible vehicles today and you might just find your dream spec.

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BMW Individual colour options are undeniably the most stand-out feature available. Choose your favourite colour from a catalogue of over 120 different metallic and matte paint finishes. Your car could be one of very few across the country and even the world to be painted using the Individual colour of your choice. Whether you want to be flashy or simply express yourself through your favourite colour, BMW Individual gives you the freedom to do just that.

BMW Individual Visualiser is a great tool which you can use to see what each colour looks like on different vehicles from the range. It’s quite addictive to say the least. 

As of November 1^st 2022, BMW unfortunately no longer offer Individual interior options on new cars. This was an opportunity to further customise a vehicle's leather upholstery and interior trim from a selection of special materials and colours. Despite this, BMW still offer a range of interior options across most models, which can be combined with an Individual exterior paint colour of your choosing to create your dream spec. 

We hope that you now have a better idea of what BMW Individual is and why it adds a special touch to the cars we all know and love. Whether you’re looking to design your very own Individual car or explore our range of Individual stock available for immediate delivery, we can’t wait to hear from you.  

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*Options vary across models.