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Why the BMW R 18 is set to shake up the Cruiser market

After over a year of teasing, the production BMW R 18 has recently been unveiled. The R 18 is without doubt one of the most anticipated bikes ever to come from BMW Motorrad, who are unashamedly after a slice of the lucrative ‘cruiser’ market.

BMW R 18 Model Line-up

The R 18 is not the first cruiser bike ever to come from BMW however. The original R 1200 C not only marked BMW Motorrad’s first foray into the cruiser market in 1997, but also featured in the James Bond film, Tomorrow Never Dies.   

Fast forward over 20 years and BMW Motorrad gave us the R 18 Concept, and announced they were returning to the cruiser market with a whole new model.

The BMW R5 and R 18

Heavily influenced by the BMW R 5, the new R 18 is like no other model from BMW Motorrad’s history; both technically and in terms of design. Take a look at some of the highlights below:

1. The Engine

BMW R 18 Engine

At the heart of the R 18 is the air/oil cooled ‘Big Boxer’. It is the highest-capacity twin-cylinder boxer engine ever used in motorcycle series production. The 1,802 cc unit, produces 91 hp at 4,750 rpm and the max torque figure of 158 Nm is available at 3,000 rpm. What is most impressive is that more than 150 Nm is available from 2,000 to 4,000 rpm, ensuring enormous pulling power through its shaft-drive.

2. The Frame 

BMW R 18 Frame

Encompassing the engine is the R 18’s double-loop steel chassis with a cantilevered soft-tail rear end. This allows the bike to keep the iconic hard-tail look associated with cruisers, but with a sophisticated hidden rear suspension setup. 

3. The Details 

BMW R 18 Details

Like all BMW Motorrad models, the R 18 is exquisitely finished with switch gear that not only looks fantastic, but is highly responsive and tactile. To keep the Heritage look, the classically designed circular instrument cluster features an integrated display with key rider information read-outs. Without doubt one of the most striking details of the bike is the stunning exposed polished steel driveshaft.

4. The Tech 

The Tech on the BMW R 18

Despite its classic appearance, the R 18 is loaded with the latest technology you’d expect from BMW Motorrad. Included as standard are three standard riding modes, ‘Rain’, ‘Roll’ and ‘Rock’, ASC (Automatic Stability Control) and engine drag torque control (MSR). Among other options is reverse assist to make manoeuvring in tight spots much more convenient, and the Hill Start Control function is perfect for steep inclines. Other optional highlights include Keyless Ride and an Adaptive turning headlight to assist with night riding.

5. The Personalisation 

Personalisation options on the BMW R 18

What makes the R 18 so special is the ability to make your bike totally unique. The Original BMW Motorrad equipment range offers a wide range of parts such as chrome plated leg rests, a 21” front / 16” rear wheel option, handlebar risers, foot boards and a whole host of Roland Sands Design milled aluminium parts. There’s also a number of seat options including a bobber style configuration, pillion package and custom single seat variant. For touring there’s a number of bag options that include a frame bag, a pair of rear side bags and two different tank bag sizes.

6. The Collaborations

BMW R 18 Collaborations

If the extensive range of Original BMW Motorrad Accessories and Roland Sands Design options weren’t enough, there’s also additional parts by some iconic names from the cruiser and custom bike word. Choose from a full Vance & Hines exhaust system or a Mustang hand-made seat to really make your bike stand out.

7. The Launch Edition 

The BMW R 18 Launch Edition

Available to order now priced at £18,995, the R 18 will be offered in the UK as an exclusive ‘First Edition’ model ahead of a standard model option. The R 18 First Edition is finished in a classic black finish with white pinstriped paintwork. Other highlights include numerous chrome surfaces, a seat badge and a First Edition chrome clasp on the side covers.

If you'd like to be one of the first to get your hands on the new BMW R 18, then please speak to one of the Sales Team in Bristol by enquiring online today.

Enquire Now 

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