The new BMW 7 Series

With the new BMW 7 Series, BMW has redefined what an exclusive, luxurious driving experience looks like in contemporary, pioneering form. Groundbreaking technologies in the areas of lightweight design, engines, chassis, technology and interior ambience underline its mission to bring together unbeatable driving pleasure and long-distance comfort in a luxury saloon.


The design of the new BMW 7 Series provides an authentic showcase for the car's character. Harmonious proportions, a strongly controlled surface design and precise lines point to the stylistic confidence, assured dynamics and exclusive elegance at work here.


The optimised balance of driving pleasure and long-distance comfort finds clear expression in the unmistakable aura of the luxury saloon, which is available in both standard and long wheelbase variants.


Characteristic features of the interior include generous levels of space accentuated by its horizontal surfaces and lines, the driver-focused cockpit design, the fusion of exquisite materials and precision craftsmanship and the sophisticated functionality of the control and display elements.


The M Sport package, the design Pure Excellence package and a BMW Individual Design Composition will be available for the new BMW 7 Series from launch. They underline the car's dynamic ability, exclusive elegance and luxurious ambience to great effect, and satisfy the diverse expectations of customers around the world.

Get in touch with our BMW New Car Sales Team to find out more and to be one of the first to test drive the all-new BMW 7 Series.



Bristol – 0117 905 0000

Swindon – 01793 615 999

Hungerford – 01488 682 772