BMW at SEMA 2015

SEMA – (The Speciality Equipment Market Association in Las Vegas) is regarded worldwide as the leading trade show for customisation and sports tuning.

At this year's SEMA show (November 3rd to 6th), BMW presents a selection of sports-oriented BMW M Performance Parts to the trade fair audience. Trade fair visitors will see a BMW M Performance modified BMW M4 Coupé as well as the first BMW M Performance Parts for the new BMW M2 Coupé.


The new "M Performance" logo in dynamic technical design is to be seen on selected parts. The inscription reflects the increased dynamic flair of BMW M Performance as well as underscoring the essential functional orientation of all BMW M Performance Parts. Evidence of this is also to be seen in the new, extremely sporty parts and components with which BMW has fitted the demonstration vehicle. The new inscription will initially appear on the BMW M Performance Parts for the models BMW M2 Coupé and BMW M4 Coupé, but in future it will be used for the entire BMW M Performance product portfolio.

First BMW M Performance Parts for the new BMW M2 Coupé.


Not long after the world premiere of the new BMW M2 Coupé, BMW now presents BMW M Performance Parts at SEMA 2015 which were developed especially for this compact high-performance athlete.

These include black gloss trim grilles with M specific twin trim bars for the front kidney grille elements, featuring trim ring surrounds which are likewise finished in black gloss. Black gloss trim bars are also available for the side M gill elements as well as BMW M Performance exterior mirror caps in carbon fibre.

A BMW M Performance rear spoiler in carbon fibre finish, the newly developed BMW M Performance suspension and the sports exhaust with flap system for the new BMW M2 Coupé with tailpipe trim elements in carbon fibre are exhibited at SEMA for the first time.

Exhibits that demonstrate individualisation of the interior are a BMW M Performance steering wheel with Alcantara cover and an open-pore carbon fibre trim element, a BMW M Performance gear selection lever complete with trim element for the M twin-clutch transmission, likewise in open-pore carbon fibre, a BMW M Performance centre console combining carbon fibre and Alcantara and pedal covers in stainless steel. Further details of BMW M Performance Parts for the new BMW M2 Coupé will be available in the course of spring 2016.

Get in touch with our BMW New Car Sales Team to register your interest.



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