Dick Lovett, Land Rover & Bath Rugby Announce New Partnership

We are delighted to announce that as of today we will form a three way partnership with Bath Rugby and Land Rover UK.

As the leading prestige retailer group in the South West with plans to open a new state of the art Jaguar Land Rover dealership in Melksham later this year, the partnership forms the perfect scrum.

The partnership for Land Rover is an extension of their long standing support of rugby in the UK which includes being the Official Vehicle of Premiership Rugby, Principal Partner of Welsh regional side Cardiff Blues, Official Vehicle Partner of Glasgow Warriors, Main Club Partner of Wasps and Title Sponsor of the UK grassroots rugby programme, the Land Rover Premiership Rugby Cup.

The announcement was made today at Bath’s training ground, Farleigh House, with the help of Bath first team players Freddie Burns, Taulupe Faletau, Rhys Priestland and Semesa Rokoduguni.

Richard Davies, Head of Business at Dick Lovett Land Rover, added, “This new partnership is extremely exciting for everyone involved in the new Jaguar Land Rover dealership in Melksham, which opens in December. We look forward to working closely with the staff, players and fans at Bath Rugby and being able to offer our customers some fantastic ways to get involved with one of the country’s leading and most loved rugby clubs.”

Speaking on the announcement, Matt Powell, Business Development Director, Bath Rugby, said: “Land Rover is a fantastic brand fit for the club. They have such a long and rich heritage in rugby and are a well-respected global brand. We have enjoyed working with them in their original capacity as a Premiership Rugby partner, and welcome them to our strong family of commercial partners here at Bath Rugby.”

With our Land Rover dealership opening later this year, we’d love to keep you updated about our opening and who knows, maybe we will be watching a game of rugby or two!