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Dick Lovett History

The Dick Lovett Group began life in 1959 as a partnership between Dick Lovett and his wife, Stella. Called Ross Motors, the business was based in Leicester and initially sold motorcycles, although Dick's passion for sports cars saw him buy and sell models to other enthusiasts. They lived above their business and would be on hand to cater for enquiries from all over the British Isles.

The business continued to develop into the 1960s and in 1966 Dick moved the company to the South West of England and began trading under his own name from the family home in Wroughton, near Swindon.

At this point, we were selling cars such as Lamborghini Miura's, Ferrari 250 SWB's and other such specialist cars which are now proving to be such strong investments. It is with great pleasure that we continue to be true to our roots, and through our Classic division, deal with the sale of the very types of cars on which our business was founded.

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The desire to be the best in the industry and supply fine quality motor cars still remains the cornerstone of our business today.

We are proud to be the longest serving official BMW partner in the UK (since 1968) and represent Bavarian's finest through dedicated showrooms in Bristol, Swindon and Hungerford.

When the official Porsche Centre network was launched back in 1971, we were delighted to be selected as one of their original partners and have been ever since, now representing Porsche from our official Centres in Bristol, Swindon, Tewkesbury and Cardiff.

Our relationship with Ferrari and Maserati stretches back to the 1970s and 1980s when we first started officially representing them for a short period. We were delighted to be selected again by Ferrari and Maserati in 2002 to represent them and continue to do so at our state-of-the-art dealership in Swindon.

In 2016 we were delighted to announce that a new brand was joining the Group; Aston Martin. This quintessential British marque will be represented through a state-of-the-art facility in Bristol. Needless to say, we can't wait to open the doors in the summer.

Today's approach to customer service
With nearly 800 staff, we have come a very long way since 1959, but we are still very much a family run business, whose priorities remain the same now as they did back then; looking after our staff and customers.

A key aspect of Dick Lovett's on-going success is a continuous drive to deliver high customer satisfaction. As our Chairman, Peter Lovett, states: "Investment in our people to provide first-class service is my number one priority."

He strongly believes that purchasing a vehicle from Dick Lovett can be an enjoyable and rewarding experience that continues for its lifetime through personalised aftersales support. This ethos is upheld across all our dealerships and separates Dick Lovett from its competitors.

Dick Lovett and Motorsport
Like his father, today's Chairman, Peter Lovett, is passionate about sports cars, which grew from an aspiration to compete in motorsport. As Peter became more involved in the family business, he also began competing on the track to satisfy this desire. He raced a Rover Vitesse SD-1 in the British Saloon Car Championship between 1981 and 1983, winning a number of races against famous drivers including Jeff Allam, Steve Soper and Martin Brundle.

He has also represented Wiltshire in the BMW County Championship, racing BMW 323i Saloons. Peter's true motorsport love was found competing at the '24 Heures du Mans' (Le Mans), the world's oldest active endurance sports car race, held annually since 1923. He did this six times during the 1970s and 1980s racing legendary race cars such as the Porsche 911 Carrera RSR, Lola T380, Porsche 935 K3, Mazda RX-7 and Mazda 717c. During this time he also competed at the Spa 24 Hours event four times, and this appetite for endurance may explain his four decades at the head of the business.

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