The BMW Group's View of the Future. Celebrating 100 years.
Future orientation and adaptability have always defined the BMW Group’s identity as a company. Ever since it was founded in 1916, the BMW Group has played an important role in shaping the future of mobility.
It is both exciting and challenging to imagine how we will live and move around in the future: how will society, the economy, living conditions – and therefore mobility – change? What possibilities will new technologies open up? How will digitalisation and connectivity affect our automotive needs?
In the not-too-distant future, most vehicles will probably be completely self-driving – people will get around in robots on wheels. So, given these developments, how will we justify the existence of vehicles by BMW, a brand for whom the individual and Sheer Driving Pleasure are the focus of everything? And how will BMW’s brand values translate into the future?
In developing the BMW VISION NEXT 100, the main objective was to create not an anonymous vehicle but one that is highly personalised and fully geared to meet the driver’s every need – because the very emotional connection between a BMW and its driver is something we want to retain. For the BMW VISION NEXT 100, the design team specifically took into account all the trends and technological developments that will be most relevant to BMW in the decades ahead. But they also took many of their cues from innovations and designs of the past. The key factor throughout, however, was something that has always been typical of the BMW brand: the desire to be uncompromising in its future focus on technologies and customer value.
“The BMW Motorrad VISION NEXT 100 embodies the BMW Group’s vision of biking in a connected world – an analogue experience in a digital age. Motorcycling is about escaping from the everyday: the moment you straddle your bike, you are absolutely free. Your bike is The Great Escape”, says Edgar Heinrich, Head of Design at BMW Motorrad, outlining the core principles underlying his brand’s Vision Vehicle.
The BMW Motorrad VISION NEXT 100 stands for the ultimate riding experience. Liberated from the need to wear a helmet and protective clothing, the rider is able to enjoy the forces: acceleration, wind and nature as in touch with the surrounding world, savouring every moment. The design of the BMW Motorrad VISION NEXT 100 represents the essence of the motorcycle: the perfect synthesis between human and machine. Every detail is of the highest quality and the design incorporates all the most striking visual aspects of BMW Motorrad bikes across the ages. These elements, however, have a contemporary twist, both visually and in terms of function.
Where will BMW take you next?
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