International Women's Day - Thursday 8th March 2018
For too long the automotive industry has focused its vehicle design on men, but as we celebrate International Women’s Day, it’s more apparent than ever that women are just as powerful and look for style and luxury in far more than fashion!
In Aston Martin's 105 year history only 3,500 cars of the 70,000 ever built were bought directly by women. At Dick Lovett, we think it's about time that statistic was shaken up. The DBX is their answer for women dissatisfied with their current SUV and it's available next year.
It’s this perception that inspired Dr Andy Palmer’s latest concept, the Aston Martin DBX - the perfect combination of practicality and style. A rigorous review of modern buying trends, amongst women, fuelled the decision to design a car that would not only cater to the day to day needs of a busy woman but also provide the stunning status symbol many desire.
Chief Creative Officer Marek Reichman and his team have ensured that the DBX is still unmistakably an Aston Martin. Designing what may be one of the most graceful interpretations of an SUV, ensuring they do not trade beauty for practicality or vice versa.
For instance, the DBX model is designed to be ‘family-friendly’ with room to comfortably accommodate four adults with plenty of storage space. This has been seamlessly coupled with stunning attention to detail for a sleek finish, including visible milling lines on the machined billet aluminium and a unique paint finish – Black Pearl Chromium – specially created to mimic the look of a genuine black pearl.
When first unveiling the concept at the 85th Annual Geneva Motorshow in 2015, Aston Martin CEO Dr Andy Palmer said:
“The DBX Concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible.
As an industry, we're pretty poor at ticking the boxes that satisfy a woman customer...and we tend to view cars for women as 'pink it and shrink it' - add a place to hold your handbag, add a place to put your shoes - which I think is quite cynical”.
Due to be launched late next year, in both a V8 and V12 engine, the Aston Martin DBX is not exclusive to any one type of buyer. This stunning vehicle will not only broaden the appeal of Aston Martin to a whole new generation of customers but also defy conventional thinking about the luxury GT segment.
We’re excited to see that Aston Martin has already begun work on a production facility in Wales to build the DBX and we can’t wait to see the finished product – it looks like a game changer!