Exclusive BMW Retail Offers

Exclusive Savings on New BMW models and Free 3 Year (36,000 Miles) Service Pack

As an Affinity member, you are entitled to the following exclusive discounts when purchasing a new BMW from Dick Lovett:


The BMW 1 Series features everything that BMW stands for - solid build quality, beautiful interiors, and a drive that will make you want to take the long route home - all in a compact body.

Near perfect weight distribution and rear-wheel drive give the BMW 1 Series a natural handling advantage over its rivals, while its BMW EfficientDynamics technologies, including Automatic Start/Stop function, Optimum Shift Indicator and Brake Energy Regeneration guarantee outstanding consumption and emissions.

As an Affinity member, enjoy up to 6% off a new BMW 1 Series.



The BMW 2 Series Coupé has everything that defines a sporty coupé. Its unmistakably athletic design emphasises the driving dynamics that make it the leader of its class. Near-perfect 50:50 weight distribution, powerful BMW TwinPower Turbo engines and the intelligent BMW EfficientDynamics measures all define the coupé. Its dynamics culminate in the M240i, an engine capable of accelerating from 0 to 60mph in next to no time. Faithful to its slogan: Less rules. More performance.

As an Affinity member, enjoy up to 10% off a new BMW 2 Series.


With a new generation of TwinPower turbo engines for greater performance and improved suspension for a more dynamic drive, the new BMW 3 Series takes driving pleasure to new heights.

Both Saloon and Touring effortlessly continue to set high standards, their flowing lines, sporting DNA and wealth of cutting-edge technology delivering yet more exhilaration.

As an Affinity member, enjoy up to 8% off a new BMW 3 Series.


The BMW 4 Series models guarantee stirring driving experiences with their thrilling blend of breathtaking athleticism, dynamic design and exclusive comfort. Redesigned LED headlights flank the striking double kidney grille, while the substantial bumper features prominent air inlets and integral LED fog lights to take its dynamic presence to new levels. The BMW 4 Series models adopt a solidly resolute stance, defined by the substantial bumper and integral exhaust pipes.

Whether you choose the BMW 4 Series Coupé, Convertible or Gran Coupé, you’re guaranteed to experience pure driving pleasure.

As an Affinity member, enjoy up to 7% off a new BMW 4 Series.



The BMW 5 Series stands in a class of its own. Combining elegance with exceptional driving dynamics, it makes every journey unforgettable.

Choose between a selection of powerful and economical BMW TwinPower Turbo engines in petrol or diesel versions. Get comfortable in an incredible up to 1,670 litres of space and feel how technology and innovation work seamlessly together to create the Ultimate Driving Machine.

As an Affinity member, enjoy up to 10% off a new BMW 5 Series.


The BMW X1 brings a spirit of freedom to the every day. It provides the space and flexibility to be a vital part of the most adventurous lifestyles, and the presence to turn heads wherever it goes. With its broad, confident stance and strikingly athletic features, it is unmistakably a member of the ‘X’ family – a family that leads the way in efficiency and has always set the benchmark for premium versatility.

As an Affinity member, enjoy up to 3% off new BMW X1 models.​


Featuring brand new engines, enhanced design features, innovative technologies and a generous specification, the new BMW X3 is an advocate for unlimited opportunity. And thanks to semi-autonomous driving systems and the intelligent all-wheel drive system BMW xDrive, it promises an exceptional ride experience that’s unrivalled in the SUV class.

As an Affinity member, enjoy up to 3% off new BMW X3 models.


The BMW X4 cuts a striking figure, wherever and whenever you drive it. Its bold design successfully merges two elements that have never been merged before in this segment: X-typical power and the aesthetics of a classic coupé. With high-performance BMW TwinPower Turbo engines and standard equipment such as Variable Sport Steering and Drive Performance Control, the BMW X4 demonstrates its impulsive character to the full.

As an Affinity member, enjoy up to 8% off new BMW X4 models.



Strong characters are instantly recognisable. From the very first moment you set eyes on it, the BMW X5 grabs your attention – and keeps it. And once inside, you enjoy every single mile in the top-quality cockpit. The elevated seating position, for example, gives you an optimum view of the road ahead – and of the high-quality materials in the interior.

As an Affinity member, enjoy up to 8% off new BMW X5 models.​



Powerful and athletic. With the presence of an X model and the sportiness of a coupé. The BMW X6 transcends all limits. Its BMW TwinPower Turbo engines are a potent mixture of dynamics and efficiency, and BMW xDrive helps to bring this power to the street. Outstanding equipment such as the Design Pure Extravagance package as well as top-quality materials characterise a vehicle that is sure to take centre stage – and, at the same time, is astonishingly functional.

As an Affinity member, enjoy up to 8% off new BMW X6 models.


A grand tradition of timeless fascination: the BMW 6 Series Coupé and the BMW 6 Series Convertible are a unique combination of agile dynamics and exclusive elegance. A promise of performance, an open invitation. The BMW 6 Series Gran Coupé and the BMW 6 Series Gran Turismo continue this philosophy in an intelligent and consistent way.

As an Affinity member, enjoy up to 13% off a new BMW 6 Series.



Precise, dynamic and sculpted: quintessential BMW design cues give the new BMW 7 Series an authoritative presence from every angle, both in short or long wheelbase form.

The most progressive of technologies, such as BMW Gesture Control and BMW Laserlight, and the finest of materials, ensure that the new BMW 7 Series represents a vision of the future unlike any other car in its class.

As an Affinity member, enjoy up to 13% off a new BMW 7 Series.


Used BMW Offers

Free BMW Approved Used Two Year Warranty with any used car

As an Affinity member, when purchasing any used BMW from Dick Lovett you are entitled to a free BMW Approved Used Two Year Warranty.

To discover what Approved Used BMW models are available, please call the Dick Lovett Affinity Team today on 01173 011 974 or view our stock online by clicking the button below.

View BMW Approved Used Cars (opens in new window)

BMW Servicing and Parts Offers

As an Affinity member, you are entitled to the following discounts on Servicing and Parts (available to new and existing BMW owners):

10% discount on all BMW Parts

10% discount on all BMW Servicing, Accessories and Lifestyle products


If you would like to discuss any of the offers above in more detail, please contact the Dick Lovett Affinity Team who will be happy to assist you: