MINI Brand Store Opens in Amsterdam.

Saturday 17 December maked another milestone in the MINI Brand, by opening their first official Brand store. During a traditional ceremony 'four Queens Guards' (played by actresses) handed the key of the lifestyle shop to the Director of BMW Group The Netherlands Jan-Christiaan Koenders and the Director MINI Netherlands Chris Collet.

 

MINI is the first car brand in the Netherlands to open an official Brand store. Everything in the store revolves around the pure experience of the British brand, offering a large assortment of MINI accessories and lifestyle articles. Visitors can also compose their own MINI on a large screen. If you find yourself in Amsterdam and are missing the 'British' way of life, pop in and pay the store a visit.

 

MINI have stated that If the store is a hit, expect to see other MINI Brand stores appearing on a high street near you. - We look forward to reporting about this in the future.


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